One thing that hurts a lot of marketers is bidding on hundreds of keywords and pointing them all to the same landing page.

When initially setting up your campaigns, DO NOT go to some keyword tool and dump in a gazillion keywords into your adgroups and campaigns– unless you want to boast about how many terms are in your

By now I’m sure you’ve heard ‘Google Suggest‘ is coming out of the lab and into the main Google search page.

I’ve been working on the content network to drive conversions. It’s been a learning process.

Most search engine has different matching types for their Pay Per Click (PPC) programs.

PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available.

As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed.

Your first job is to build an effective keyword list, I’m not going to go into the details about that in this post.

Domain choice is a hugely important step in any new PPC to affiliate campaign. I touched on this subject briefly almost a year ago in this post about display urls, but I wanted to expand on that.

If you are lucky enough to have found a well converting pay per click to affiliate offer, you are probably looking to expand the reach of that offer.

Sometimes you have a competitor who is doing very well in your niche and you want to know which keywords they are using right?

Dayparting is the practice of scheduling changes to your campaigns at specific times of the day to follow known trends.

This is could be yet again another blow on the effectiveness of SEO and PPC as a study conducted by Engine Ready, an Internet Marketing Ready that neither of the two brings more revenues on Internet m

How do you create a campaign specifically for content?

Yahoo! Search Marketing evolved from GoTo.com and Overture. Yahoo!

Before I started in internet marketing, I ran experiments in a Biology lab. I think applying the scientific method to PPC marketing has really helped me become a successful affiliate.

As some of you may have noticed in previous posts, I’ve started to delve into the world of affiliate marketing.

Most of the time I post about PPC, I’m mentioning Google Adwords. Mainly it’s because it’s what gives most people the hardest time - myself included.

After our dismal experiment with trying to track impressions, Rand's course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships.

With the now fully accepted quality score mechanism implemented in all major PPC platforms (and soon to be MSN too), click through rate (CTR) is even more important now than it ever was.