Got your marketing plan ready for 2008?

Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don't even have a formal marketing plan. Surprisingly, not everyone develops a plan - even though most will agree that it is the foundation to successful and effective marketing.

If, on the other hand, you are not among that 40%, you and your team likely have a 2008 digital marketing plan devised by now. But are you confident that this plan can boost your sales and exceed your goals? Did you organize your marketing efforts to deliver maximum results quickly and efficiently? Have you actually developed the roadmap enabling you to leverage online marketing techniques in order to supercharge your sales and marketing efforts in 2008?