You’ve told the boss that you’re going to implement social media stuff for your organization, and in your mind, you’ve decided that means an account on Twitter and a blog. Maybe there’s a bit more to it than that. For instance, what are your goals? Are you there to show customers and prospective new customers that you care? Are you there to solve customer issues? Are you building awareness and attempting new forms of digital marketing? Knowing this up front makes a world of difference.

In the mean time, here are some things you might consider for when it comes time to implement. They range from ideas for starting out, things to augment your efforts with, writing ideas, next steps, and metrics. You’re welcome to share this with others. Please link back to [chrisbrogan.com] and especially this post if you use it.