The most important search results on Facebook is people but many users are regularly search for specific products and services within Facebook yet those products and services are not the first results that are displayed. Most often you need to click on the “Pages” tab to find any of the brands or services. In the case that it’s a person, a fan page will regularly show up but this only appears to occur for people.

So how could Facebook help businesses leverage what’s currently an unrealized opportunity? Simple: sponsored results. If I search for “Ford” and was looking for Ford Motors and not my friend who’s last name was “Ford”, a sponsored ad will show up at the top of the search which directs me to the “Ford Motor Company” fan page. I’ve produced a sample image below of what this could look like.