Quality links to your website remain one of the strongest contributors to high organic rankings in search engines. Plus, a link from a popular website could bring you increased traffic and brand recognition. All you email marketers out there may not realize the potential role you could play in generating links to your organization’s website. Link building is difficult in part because it requires you to start and cultivate relationships with people who care about issues relevant to your organization. You’ve already established this relationship with your list, making them an excellent potential source for links!

Note that the ideas here are not likely to net you “high profile” links from major news sites, but rather start and continue a steady flow of grass-roots and social media links that give increase in rankings over time.