Topic selection for a blog is similar to niche selection for a business. What you decide to write about determines what type of audience you attract and how you make money from that audience. In today’s e-commerce landscape, content is the driving force behind traffic and purchasing decisions online, so topic selection is a big deal.

Today I want to offer a simple answer to this problem, to help choose what topic and niche is right for you. I say simple because it’s possible to make this a very complicated choice, with in-depth keyword research, market analysis and other assessable factors weighing in on the decision process.