Link building is the process of getting websites to link to your homepage, or one of your website’s internal pages. An example link would be me telling you that this blog is written by Collin LaHay. The link to my blog’s homepage with the text “collin lahay” tells Google that this site is about Collin LaHay, and that this blog deserves to rank for a Google search of “collin lahay.” The more websites that you can get to link to yours, the higher you will rank in the search engine for that term, and the higher your Google Pagerank will be. Not only will you increase your websites rank for the term that the other sites link to yours with, but you will rank for a lot of other keywords once your pagerank increases.

In simple terms, the more websites that link to yours the more search engine visitors you will receive.