It’s 2008. Blogging is a fundamental part of our online lives – right? Right? Actually, not right. Although for so many people blogging is the cornerstone of their online activity, there are still many companies or individuals who don’t fully understand why they should get started with blogging.

So I am going to provide a very simple, back to basic list of reasons why you should blog, and an equally simple, back to basics reason why you shouldn’t. You see – not everyone should blog. If you blog for the right reasons then it will work for you. If you blog for the wrong reasons, you are going to spend a lot of time which could perhaps be better spent elsewhere.