SEO is a big topic and many web site owners are overwhelmed, feeling like it’s simply too much to handle, getting “fire hosed” with information from consultants. As a result, they look for bite sized chunks of information - tactics. Sometimes these individual tactics can make a dent in the problem, but not considering the overall picture including current site, competition, online marketplace, resources, ongoing marketing and analytics can result in lost opportunity and bottom line lost revenue.

The smart answer to the question about “top three SEO tactics” to focus on starts with an evaluation of the site in question to see if there are any immediate, high impact opportunities such as unblocking search engine spiders from crawling the site or assessing the content management system and any other major possible barriers to getting crawled and included.